In the heart of Australia's vibrant fashion landscape, a story of innovation, passion, and transformation unfolds—a narrative that has shaped a decade of style and empowerment. This is the story of MESHKI, a brand that emerged from the creative minds of two architecture students and evolved into an iconic symbol of contemporary fashion. As we celebrate MESHKI's 10th anniversary, we invite you to journey through time, exploring the brand's humble beginnings, its present triumphs, and its aspirations for the future.
In 2013, MESHKI's story began not on the runways, but within the university walls, where Shadi Kord and Natalie Khoei, two architecture students met. Their shared love for fashion found expression on Instagram, a platform that soon became their canvas for expressing the fashion moments that inspired them. The page, brimming with fashion inspirations from celebrities, street style and quotes weaved in between, garnered a following that mirrored their own passion for fashion.
Recognising the potential of their burgeoning community, Shadi and Natalie embarked on a bold venture. With an initial investment of just $200 each, they delved into the world of fashion retail, initially curating accessories from local wholesalers. These early steps were marked by a relentless hustle: running to the university post offices between classes to ship orders, responding to customer emails while in lectures and sleepless nights spent juggling full time university degrees, their new business and their retail casual jobs that could fund their love for online shopping.
2016 was a landmark year when MESHKI transcended from a curator to a creator, launching its first in-house collection, 'The Elite Collection’. This collection, with its buttery soft satin and sparkling diamante straps, was not just clothing but a statement of the brand's identity—luxurious, bold, and empowering. These designs became more than just garments; they were companions in life's special moments for many of their wearers including celebrities like Kylie Jenner and Hailey Bieber who were spotted in the brand’s iconic pieces that same year.
The evolution of MESHKI from this point was meteoric. Every piece, crafted in-house, bore the signature of meticulous design and a commitment to empowering women worldwide to be confident, ambitious and unstoppable, dressed head to toe in MESHKI. The brand's growth was not just in its collections, but in this very ethos. Embracing diversity and empowerment, MESHKI stood as a beacon for women, celebrating their myriad forms of beauty, pushing the boundaries of representation of women in today’s fashion industry.
Today, a decade later, MESHKI is not just a brand; it is a global phenomenon. Shipping to 176 countries, it stands tall as an emblem of Australian fashion. The brand's journey of design, taking eight months from design conception to launch, epitomises the dedication to quality and detail. MESHKI’s heart lies in its commitment to empowering women, challenging norms, and embracing diversity in all its forms.
