Something About Summer

The season that lets you begin again — and the dresses worth remembering.

By Kayla Pham, Trade Marketing Lead

May 4, 2026

“I had that familiar conviction that life was beginning over again with the summer.” - F. Scott Fitzgerald

Many summers have passed... Life has changed in ways I couldn’t have predicted and yet, every year without fail, something shifts in the air and I feel it again. That particular pull. Or rather, the quiet, insistent sense that anything is possible.

I think about the summers that made me who I am. Riding a bike down the neighborhood with my dad and brother, going to the beach and just watching the ocean for hours in the car with my friends, long, late-night talks at a local pho restaurant after the club, and the constant sight of vanilla skies and golden sunsets. Summer always felt free, kind of like permission. Like a reflection in the water showing you not who you were, but who you could still become.

Now I feel something more layered when it arrives: nostalgia and anticipation, braided together. So many versions of me have lived through summers. Some I’ve outgrown. Some of them stay - the girl sitting on the beach with her friends, dissecting that week’s heartbreaks, laughing at mistakes that felt enormous at the time, stressing together over things that turned out to matter very little. The freedom felt in those moments and the beautiful naivety. I can’t go back to it, but I carry it. All those versions of me exist at once, quietly, showing up every June.

And maybe that’s why summer dressing feels like more than just getting dressed.

There’s something about summer that pressures you (in the best way) to emerge. To fully bloom. It dares you to explore every side of yourself, and your wardrobe reflects that. I could be whoever I wanted to be every single day. Think of that summer dress you wore on that solo trip you took just for yourself, or the one from that first date, or the one you had on the night your partner got down on one knee. Those dresses carry memories of how you felt standing there, in that light, in that moment. 

That’s the thing about summer style nobody quite says out loud: it isn’t really about the clothes. It’s about the self you bring to them. For me, it always comes back to the same instincts. When I just want to feel like myself, without overthinking it, I reach for white dresses. A linen dress, or a cotton midi dress, something easy and timeless. When I’m feeling good, I go for a butter yellow sundress - which to no surprise, always gets the most compliments. On vacation, when I want to be a little more adventurous or a little freer than my everyday self, it’s the crochet dress for my beach sunset pictures. Nowadays, I love going for summer dresses with floral appliqués when I’m feeling a little more feminine, although a lace or satin dress could never do me wrong either. And when the weekend arrives, and I want to go out and be seen, it’s the sequin mini dress I tend to gravitate towards.

Summer means there’s always tomorrow. It’s about wearing what you feel like. Doing what you feel like. Try the dress you’ve been second-guessing, go to the place you keep putting off, say yes to the plans that scare you a little. If today didn’t go the way you wanted, summer lets you begin again. And at the end of it all, the days that blur together are the ones you’ll never forget. Sometimes you won’t even remember exactly what happened, but when you pick up that dress, you’ll remember how you felt in that moment when you wore it.

Memories, unlike anything else, never go out of style.